Freelance creative director (NYC)
PIETER KONICKX
→ DIABLO IV MEAT SHAKE
Bringing hell to the doors of gamers
Creative direction
For the long-awaited launch of Diablo IV, we brought hell to the doors of gamers all over the US. During the Diablo IV Beta period, billions of demons were slayed - and we just couldn’t let that demon meat go to waste. So we chopped, blended, drained and poured them—creating the Demon Meat Shake.
→ FENTY DIGITAL FLAGSHIP
Launching a digital first luxury fashion maison
Concept, Art direction
Facing the absence of a physical store, Fenty Maison embraced the challenge of establishing a captivating digital destination. We understood that the younger generation was driving luxury fashion consumption, so our strategy was straightforward: mirror their digital habits. Inspired by Instagram's dynamic and immersive Stories interface, we embarked on a mission to redefine the very essence of a flagship store.
→ PINTEREST AT CES
Welcoming a new era of performance
Concept, Experiential design
CES is where tech and innovation shine. For Pinterest, it's a chance to lead in advertising, especially targeting Gen Z. The 'A New Era' experience at CES 2024 repositioned Pinterest as an innovation powerhouse, inviting advertisers to join the growth journey in 2024.
→ GODMODE
Leading brands into new playgrounds
Concept, Branding, Design
Founded by Pieter Konickx and Samuel Grinfeder, Godmode is a company at the forefront of guiding brands through the ever-evolving landscapes of entertainment and gaming. Our focus and expertise lies in crafting compelling narratives and experiences that ensure brands not only participate but thrive in immersive and creative engagements.
→ TRADESY EXPRESSIONS
Giving a new voice to vintage fashion
Creative direction
In collaboration with luxury resale platform Tradesy, we embarked on a mission to emphasize that fashion self-expression doesn't have to come at the planet's expense. Our campaign revolved around real pre-owned luxury accessories available on the platform, highlighting how donning luxury can fundamentally redefine your self-expression and amplify the voice of forgotten wardrobe treasures. By giving a voice to the forgotten vintage pieces in your wardrobe, we aimed to inspire individuals to embrace sustainable, second-hand luxury as a powerful means of personal expression.
→ GORILLAZ ALBUM LAUNCH
Hosting a global listening party in XR
Concept, Art direction
As pioneers of innovative storytelling, Gorillaz revolutionized the music landscape. With this global listening party across 500 locations from Tokyo to Santiago, we introduced fans to a mixed reality experience that brought the band directly into their world. Revolutionizing the way music and technology converge.
→ NIKE POLAND NATIONAL TEAM
Introducing a new generation of players
Concept, Art direction
In the lead-up to the European football championships, Robert Lewandowski emerged as a true hero of Polish football. More than just a prolific goal scorer, he became a role model for the entire younger generation. 'Generation Lewandowski' was born to ignite a nationwide movement in Poland, inviting everyone to elevate their game, both on and off the pitch. This social micro-series inspired a new wave of passion and excellence, delivering a message of dedication and on-field brilliance that went beyond scoring goals.
→ AFTERPAY IMPOSSIBLE
Bringing back Furby to save the holidays
Creative direction
To help shoppers find the perfect gift for that one 'impossible person' on your list, we turned to a nostalgic favorite – Furby, the 'Best Gift of 1998.' Furby engaged Afterpay's TikTok community by offering personalized gift suggestions for every request, creating a surge of excitement. The campaign even led to fans starting a petition to bring back the original Furby.